Working with leading companies looking to build longer lasting and more profitable relationships with their customers
Our definition of marketing is a broad one – most actions that impact on market performance are not management by marketing departments!
Our approach to strategy development would typically include some or all the following analysis:
- Product/Service/Organization review to confirm the factual position of the client and its market context
- An evaluation of the portfolio of services/courses offered.
- Competitor analysis
- User analysis
- An evaluation of marketing processes
- Consultations to surface the key values and aspirations of the organisation
- Primary research with stakeholders to define institutional image
- Review of marketing operations and tangible communications
- Analysis of risks and opportunities, based on a scenario approach.
This informs the development of strategy, which might include recommendations about course and service portfolio, process development, target markets, marketing organisation and development, brand structure and competitive positioning, etc.
To contact our consultants email: contact@mxconsulting.co.uk
Top of the page
In the challenging conditions in the current environment, players need to actively assess their positioning and direction while creating and sustaining value. When questions arise regarding the strategic direction a firm should take, MX Marketing Consulting Services can advise on questions about product and service diversification or the launch of new activities. In identifying new opportunities, MX Marketing Consulting Services can test and analyse the situation to create a clear picture of the marketplace and the potential consequences of a strategic decision. Looking at the market, trends, customers and competitors, MX Marketing Consulting Services then applies the findings to the organisation itself, to identify the methodology and actions required to achieve these strategic goals. We are able to use a range of methodologies to achieve the study |
